Wednesday, April 21, 2010

Supermarket Feedback



Tesco are inviting Feedback. Wonderful. You hate to be a nuisance customer. It's lovely to have a chance to tell them what you'd like. Here's what I sent them.

Dear Tesco feedback

I shop at Tesco Express Hatch End, bigger Tesco Pinner Green and the huge Watford 24 hours branch.

This is what I would like:

1 More Gifts - especially pot plants, at all prices, wanted at all stores. Including kosher.

Easter and Passover I was invited out to meals and needed gifts. My local Tesco Express always has bunches of flowers but they are not a permanent gift and look cheap next to other people's gifts of pot plants. I needed a potted plant, whether real or artificial. Next year I'll have to go to Marks or Homebase or a bigger Tesco - all involving a long drive, wasting time and petrol.

I'm also fed up with guests who bring me cut flowers. Nuisance to find a vase and keep changing the water. I can't take cut flowers to granny in an old people's home. She doesn't water flowers and we find flowers are dead three days later in the heat at her o.a.p home. Also we can't take cut flowers to hospitals because nurses are too busy and hospitals (both Watford General and Northwick Park) won't accept cut flowers.

I wanted a kosher gift and could not take non-kosher food. Stocks of kosher for passover food were on shelves but nothing smart enough for a gift.

2 Smarter Chocolates
For dinner party invitations I need a smart box of chocolates - ideally like a Christmas present with some small gift attached. A swiss chocolate factory Alprose had a shop full of chocolates with gifts attached. Hundreds. At all prices. Something for when you are just popping round for tea, or going to a big party.

Also more varied boxes. I often hear that a hostess was given identical chocolates or even the same orchids in a pot by two guests. Have twenty colours of orchids or rainbow selections of boxes of chocolates, not 200 identical ones on display. Then at least one guest might give a magenta orchid and another might give a white one.

Same with boxes of chocolates. Boxes could have different colour ribbons attached. Ribbons are often thrown away - such a waste. They can be re-used as a bow tie or hairband. Then the hostess might get different hairbands or bow ties in red and black as well as the two identical boxes of chocolates. If magazines under five pounds can afford a different free gift, then so can manufacturers of chocolate boxes. Especially as so many people are dieting.
The Pinner Green Tesco had lots of Easter chocolates with gifts. But the Tesco Express had none.

3 Non-fattening chocolate plus drinks or other gifts for dieters
How about some weight-watchers chocolates or fancy fruit or chocolates with a gift such as a pair of espresso coffee cups or quarter size champagne or sparkling wine with chocolates. .
If you got two or three of those you could share them out amongst the guests.

4 Less spice
Granny won't eat spice. Spice makes my eyes run and worries me. I also think it gives me and everybody else bad breath and BO - no good for social events, job interviews, etc. So I look for non-spicy but often buy spicy by mistake. You only find out after opening the packet. You don't want to spend another half hour and petrol returning the item. Rather than going back, you make a note not to buy in that shop again. For 2-3 days afterwards you are sub=consciously programmed not to buy and find you have an aversion to shopping and can't identify why, until you find your previous itemised bill.

The words spicy are often small. Bland foods such as chickpeas and hummous which you buy in a hurry turn out to have huge amounts of chilli. I like herbs but not spices. Not chili. You can't taste the flavour of food at all. How do you know the food is fresh?

5 Bigger print
You need a magnifying glass to read lots of print. I want large print so I can see at a glance when buying. Also when reading in a poor light at night. As for instructions on chemical cleaners which you use in bathrooms - should be larger. The designer uses tiny print with huge areas of blank around. Probably because it looks okay on the computer screen.
People also don't want to have to run off for their reading glasses. Nor to keep impatient husbands or drivers or friends waiting whilst trying to decipher small print.

6 Bacon
I've heard complaints that when you cook bacon water comes out of it.

We have lovely obliging service from the staff at Tesco. But they seem to have no way of taking feedback. They seem to have no control over what is ordered. It's all sent by head office. After you've left the shop you've forgotten what you wanted to say. So I'm delighted to have the chance to give a year's worth of feedback.

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